What is Digital Marketing?

Digital marketing means telling people about your business using the internet.

It helps businesses find customers online.

Why Digital Marketing Is Important :

1. More People Are Online
   Most people use the internet every day — for shopping, learning, and fun. Digital marketing helps you reach them where they are.

2. Cost-Effective
   It’s often cheaper than traditional ads (like TV or newspapers). Even small businesses can afford it.

3. You Can Reach the Right People
   You can choose who sees your ads — like people in a certain city, age group, or with certain interests.

4. Easy to Measure
   You can see how many people clicked on your ad, visited your website, or bought something. This helps you know what’s working.

✅ Main Uses of Digital Marketing:

1. Promote Products or Services
   It helps businesses show and sell what they offer to people online.

2. Reach More Customers
   You can connect with people all over the world using the internet.

3. Build Brand Awareness
   It helps more people know about your business, name, and what you do.

4. Increase Sales
   With online ads and promotions, you can attract more buyers.